So. My disappointment in the quality of sweaters just jumped up a notch today. No, I take it back. It jumped up about seventeen notches. Readers, I give you, Exhibit A:
This is my Equipment cashmere sweater. New season (Fall/Winter 2012). It retails on their website for $288.00. Thankfully, that is nowhere near what I paid for it. I have featured this sweater in a blog post, am absolutely in love with the colour, and was hoping that it would become a part of my forever pile that would gracefully age along with the other cashmere pieces in my collection. I have worn this sweater for a full day about five or six times, and only travelled with it once. Take note of the thinness of the weave. The pilling. The unstable-looking seaming. Now witness Exihibit B:
You will recognize this as the sweater that I featured in this past week's post. This is a sweater by Charter Club, Macy's brand of cashmere. This is a sweater that I got secondhand on Ebay. These days, I think that they run a little over a hundred bucks new, but you can pretty reliably get them on sale. I have no idea how old this sweater is, but I do know that I am not its first owner. Witness the denser weave of this sweater, the lack of any significant pilling. I have worn this to death. It has been to the Alps (twice), to the USA (three times) and all over the UK. Although I can't be sure when this was made, I think its safe to say that this sweater has the upper hand in the quality of cashmere department.
Designers and Retailers,
What the hell!?
You are shooting yourselves in the foot. You might get someone to pay a ridiculously-inflated price for an inferior-quality garment once. Once. But it doesn't take a rocket scientist to see that you are sourcing your materials and labor on the cheap. I strongly suggest you rethink your production quality if you want to charge these kinds of prices. Otherwise, it is in your best interest to sharpen your friggin' pencils and start charging for what you are actually producing, and not for what you think you can make the customer believe you are producing. Best of luck Equipment, but I'm afraid this relationship is just not working out. It's not me, it's you.