The Color of Spring 2014
Research for a freelance project recently led me to the Pantone Color Institute website. I was already familiar with the Pantone Institute to a certain extent; they are after all, the leading world authority on colour that not only provides continuity of colour for graphic art and media everywhere, it also predicts (or dictates, even) which colours will be featured in future fashion collections. However, upon visiting their website, I sort of felt like how one might feel if she opened her closet and found a smiling George Clooney riding atop a unicorn in a tux with two glasses of champagne in one hand an a plus-one ticket to the Met Ball in the other. In other words, it's surprising and awesome.
The idea of an organisation that does nothing but eat, sleep, breathe, and think about colour likely seems frivolous to someone who is not inclined to think artistically, as if there were a giant, silver-bearded colour deity reigning from on high, directing us to decorate our kitchens in avocado green and harvest gold and wear cobalt booties with a black skinny pant. The reality is that colour is a highly influential medium, and can be employed strategically in everything from marketing to emotional manipulation. Ever visited a day spa that had neon pink walls or a hospital with red rooms? No? Exactly.
What impressed me most about my wee visit to Pantone's website was this Spring 2014 Color Report by the very eloquent Leatrice Eiseman, the Executive Director of the Pantone Color Institute. Her love and enthusiasm for colour is hard to ignore, and you can't help but get excited about colour right along with her.
The artsy-fartsy part of me loves that there is an entire industry based around colour and our perceptions of it. I plan on joining the ranks of the Pantone Color Army, using this information to inspire my style as we head into (and then back out of) the fall/winter season and into spring. Celosia Orange, here I come!