style, sustainability & snark

When it comes up in conversation that I write a fashion, lifestyle and pop culture blog, I often detect the faintest "oh God another influencer" hint of an eye roll. Perhaps the most predictable perception of these pursuits is that their enjoyment is somehow at odds with being a fully realized, intelligent human being, that it can't be for a woman of a certain age, or that because it's fun, popular, and lighthearted it's not to be to be taken seriously as an art form or a business model. I think we can all agree that this is utter nonsense. Personal style is unique in that it encapsulates many things; the art of expression, the business of commerce, and the creation of something desirable out of necessity. It is literally one of the most inclusive things you can dream-up...or at least it ought to be. 

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So here's the deal; I'm an American who spends a chunk of the year in the Highlands of Scotland, and another chunk in Florida. I've been blogging about style for a good number of years now, and that led to the launch of the Highland Fashionista vintage shop on Etsy, and its sister shop Puzz Factor vintage puzzles.  I also have satellite preloved modern clothing shops on Depop, Vinted and eBay. As a dedicated lifelong thrifter, I am enthusiastic about encouraging others to consider vintage and preloved shopping; to shift focus a little more outside of the box and return to a practice of honing and curating a truly unique personal style. Mind you, I'm not anti high street or designer fashion, quite the opposite! I still love to browse the shops, maybe even purchase the occasional investment piece. However, in the UK alone, nearly £140 million worth of clothing is thrown into landfills every year!  The environmental impact of fast fashion is insanely damaging, and its clear we all could use a bit of an adjustment. Even a small adjustment is better than nothing.

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The bottom line is that there is great value in recognizing the unique story that preloved garments tell, but the bigger picture is this; the items in my e-commerce collections and on the blog, regardless of original provenance, are there because they are unique, useful, have character, and are fun. At the end of the day, this is supposed to be fun, right?

 

Disclosure

Scattered throughout this site you will find the occasional affiliate link and sponsored post (hey, a gal has to eat). Sponsored posts will always be marked as such and tagged so you can easily find them . Affiliate links potentially generate income for me at no cost to you.

 

Highland Fashionista participates in the following affiliate marketing programs:  Amazon Associates, LTK (formerly Reward Style), and Etsy Creator Co. 

 

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