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There has always been a stigma that follows-around women who blog about such perceived "frivolities" as fashion, beauty and pop culture. Perhaps the most predictably annoying of these is that the enjoyment these things is somehow at odds with being a fully realized, intelligent human being. Or that it can't be for a woman of a certain age. Or that because it's fun, modern, commercial or constantly evolving, it's not to be to be taken seriously as an art form or a business model. This, as they say where I come from, is bull crap. 

So here's the deal. I'm an American who spends a chunk of the year in the Highlands of Scotland, and another chunk in Florida.  I've been blogging about style for the better part of fifteen years, and over last few years I've expanded my sartorial wheelhouse to include the Highland Fashionista vintage and preloved modern clothing shops. I suppose over the years, age and wisdom (yeah, that's what it is) has inspired me to help change the collective mindset about how we perceive style; to return to a practice of honing and curating one's personal style over time instead of purchasing it the moment a trend appears, wearing it once, and discarding it. Did you know that most people keep items of clothing they purchase from fast fashion retailers for only three years or less!? In the UK alone, nearly £140 million worth of clothing is thrown into landfills every year. And that's not even going into the environmental impact of fast fashion. Don't even get me started on that. 

The bottom line is that there is great value in recognizing the unique story that preloved garments tell, but the bigger picture is this; the items in my e-commerce collections and on the blog, regardless of original provenance, are there because they are unique, have character, and are fun. At the end of the day, this is supposed to be fun, right?