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There's a bit of a stigma that follows-around women who enjoy perceived "frivolities" such as fashion, beauty and pop culture. Perhaps the most predictably lame of these is that the enjoyment of these pursuits is somehow at odds with being a fully realized, intelligent human being. Or that it can't be for a woman of a certain age. Or that because it's fun, modern, commercial or constantly evolving, it's not to be to be taken seriously as an art form or a business model. I think we can all agree that this is utter nonsense. Personal style is unique in that it encapsulates all of these things; the art of expression, the business of commerce, and the creation of something desirable out of necessity. It is literally one of the most inclusive things you can dream-up. Or at least it should be.
So here's the deal. I'm an American who spends a chunk of the year in the Highlands of Scotland, and another chunk in Florida. I've been blogging about style for a good number of years now, and over last few launched the Highland Fashionista vintage shop on Etsy, as well as my preloved modern clothing shop on Depop. In doing so, I suppose I am expressing my desire to return to a practice of honing and curating my personal style over time instead of purchasing it the moment a trend appears, wearing it once, and discarding it. Mind you, I'm not anti high street fashion...I still love to go out and browse the shops, but In the UK alone, nearly £140 million worth of clothing is thrown into landfills every year. And that's not even going into the environmental impact of the disposable nature of fast fashion. It's clear we all could use a bit of an adjustment.
The bottom line is that there is great value in recognizing the unique story that preloved garments tell, but the bigger picture is this; the items in my e-commerce collections and on the blog, regardless of original provenance, are there because they are unique, useful, have character, and are fun. At the end of the day, this is supposed to be fun, right?
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